E-commerce, defined as business transactions carried out over electronic systems such as the Internet, is an interdisciplinary discipline that intersects information systems, marketing management, and strategic management. Notably, it can be e-business where companies have included e-commerce as part of their value creation and appropriation, e-marketing where marketing activities are carried out electronically to add value to the goods and services to customers, and e-service where the creation and delivery of service is digitalized.